One of the founding members, Rich has been part of Demon Seed since day one, helping shape the brand's identity through hard work and raw passion. A blue‑collar grinder and all‑terrain shredder, you'll find him fabricating custom cars, hitting backyard ramps, or traveling somewhere across the globe. Rich does it all and makes it look easy.

Over the years, he's been the face of the brand—pushing it forward and keeping its edge alive. Always creative, always driven, Rich built his own path with tricks like his signature tail‑grab eggplant, the "Payne Plant." Turning pro in 2010 with his first signature "Brew Model," Rich has earned his place as the Godfather of Demon Seed—steady, inventive, and still putting in the work.

Off the board, Rich owns and runs Sammy's Auto Service—a hands-on garage where he passes down real trade skills to the next generation. He's also behind Keeping Vert Dead, an event and media crew that keeps the fire burning for vert skating. Whether you're looking to catch a session or talk shop, Rich is always moving—and always building something.